{"product_id":"novium-pro","title":"Novium Pro","description":"\u003c!--\n=====================================================================\nSHOPIFY SETUP (fill in the [BRACKETS] before publishing)\n=====================================================================\nProduct title (H1):   EM Novium Pro English Willow Cricket Bat – Size SH | T20 Power Bat\nURL handle:           em-novium-pro-english-willow-cricket-bat-size-sh\nPage title (SEO):     EM Novium Pro English Willow Cricket Bat SH | Buy at BB International\n                      (keep under 60 characters if your theme truncates)\nMeta description:     Power-hitting EM Novium Pro English Willow bat, Size SH. Massive edges, full profile, no concavity, mid-low middle. Cover and strap included. Buy from BB International.\nProduct type:         Cricket Bats\nVendor:               EM\nTags:                 english willow cricket bat, t20 cricket bat, EM cricket bats, size SH cricket bat, power hitting bat\nImage ALT text:       EM Novium Pro English Willow Cricket Bat Size SH – front view\n                      (repeat with: back view \/ edge profile \/ with cover and strap)\n\nHOW TO USE: In Shopify admin \u003e Products \u003e this product \u003e Description,\nclick the \u003c\u003e (Show HTML) icon and paste everything below the line\n\"PASTE FROM HERE\". Replace [BRACKETS] with your real details.\n=====================================================================\n--\u003e\n\n\u003c!-- PASTE FROM HERE --\u003e\n\u003cdiv style=\"font-family:Georgia,'Times New Roman',serif;color:#FFFFFF;max-width:760px;line-height:1.65;font-size:17px;\"\u003e\n\n  \u003c!-- HERO --\u003e\n  \u003cdiv style=\"background:#0F3D2E;color:#ffffff;padding:32px 28px;border-radius:6px;\"\u003e\n    \u003ch2 style=\"margin:0 0 12px;font-size:30px;line-height:1.2;color:#ffffff;\"\u003eBuilt to clear the rope. Every ball. Every over.\u003c\/h2\u003e\n    \u003cp style=\"margin:0 0 18px;font-size:18px;color:#E3EFE8;\"\u003eThe \u003cstrong\u003eEM Novium Pro English Willow Cricket Bat (Size SH)\u003c\/strong\u003e puts big edges, a full profile (Shubman Gil) and a mid-low middle in your hands, so a good-length ball turns into a boundary.\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:15px;color:#E3EFE8;\"\u003eAuthentic EM. Ships from \u003cstrong\u003eBB International\u003c\/strong\u003e. Cover and shoulder strap included.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY IT HITS --\u003e\n  \u003ch2 style=\"font-size:26px;margin:36px 0 10px;\"\u003eWhy the Novium Pro is a T20 weapon\u003c\/h2\u003e\n  \u003cp\u003eT20 gives you a few balls to make an impact. This bat is shaped for that job: a thick, forgiving edge, a full spine and a mid-low middle that sits where aggressive stroke-makers want the weight.\u003c\/p\u003e\n\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:18px 0;font-size:16px;\"\u003e\n    \u003ctr style=\"border-bottom:1px solid #3A4A42;\"\u003e\n      \u003ctd style=\"padding:12px 8px;width:38%;\"\u003e\u003cstrong\u003eMassive edge thickness\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003eMishits off the edge still carry. Pull, slog sweep and scoop with confidence.\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #3A4A42;\"\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003e\u003cstrong\u003eFull profile, no concavity\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003eA solid back with nothing scooped out, giving maximum punch behind the ball.\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #3A4A42;\"\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003e\u003cstrong\u003eMid-low middle\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003eBalanced for improvisation: reverse sweeps, ramps and switch hits come naturally.\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #3A4A42;\"\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003e\u003cstrong\u003eEnglish willow\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003eThe classic bat willow: responsive, quick off the face and made for leather ball cricket.\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003e\u003cstrong\u003eCover and strap included\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 8px;\"\u003eFull-length padded bat cover and adjustable shoulder strap, so it is ready for the kit bag.\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003c!-- WHO IT'S FOR --\u003e\n  \u003ch2 style=\"font-size:26px;margin:36px 0 10px;\"\u003eWho should pick this bat up\u003c\/h2\u003e\n  \u003cp\u003eClub and academy batters who open, bat in the middle order or finish innings in T20 and short-format games. If your game is about attacking the ball early and finding the boundary from ball one, this is built for you. If you prefer a lighter pickup for classical technique in longer formats, \u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/english-willow-cricket-bats\" style=\"color:#FF6B5E;\"\u003ebrowse our full English willow range\u003c\/a\u003e.\u003c\/p\u003e\n\n  \u003c!-- BB INTERNATIONAL --\u003e\n  \u003cdiv style=\"border-left:5px solid #FF6B5E;background:#14231B;padding:22px 24px;margin:36px 0;\"\u003e\n    \u003ch2 style=\"font-size:26px;margin:0 0 10px;\"\u003eWhy buy from BB International\u003c\/h2\u003e\n    \u003cp style=\"margin:0 0 12px;\"\u003eA bat is a big purchase. We treat it like one.\u003c\/p\u003e\n    \u003cul style=\"margin:0;padding-left:20px;\"\u003e\n      \u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cstrong\u003eGenuine EM product.\u003c\/strong\u003e Authentic stock, checked before it leaves us.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cstrong\u003eReal people, quick replies.\u003c\/strong\u003e Not sure about pickup, weight or profile? Message us on 020 30151 9281 or email \u003ca href=\"mailto:[EMAIL]\" style=\"color:#FF6B5E;\"\u003ehello@bbcricketbats.com\u003c\/a\u003e and a cricket-savvy team member will help you choose.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cstrong\u003eCareful packing.\u003c\/strong\u003e Your bat is wrapped and boxed to arrive in match-ready condition.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cstrong\u003eFast dispatch and tracking.\u003c\/strong\u003e DHL next day (within the UK) with tracking on every order.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSupport after you buy.\u003c\/strong\u003e Questions about knocking in, care or your order? We stay in touch. See our \u003ca href=\"[BB-INTERNATIONAL-URL]\/pages\/shipping-returns\" style=\"color:#FF6B5E;\"\u003eshipping and returns policy\u003c\/a\u003e for full details.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- CTA --\u003e\n  \u003cdiv style=\"text-align:center;margin:30px 0;\"\u003e\n    \u003cp style=\"font-size:22px;margin:0 0 6px;\"\u003e\u003cstrong\u003eReady to hit harder?\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp style=\"margin:0;\"\u003eAdd the Novium Pro to your cart above. Stock of each bat is limited, because every English willow bat is different.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- COMPLETE YOUR KIT (internal backlinks) --\u003e\n  \u003ch2 style=\"font-size:26px;margin:36px 0 10px;\"\u003eComplete your kit\u003c\/h2\u003e\n  \u003cul style=\"padding-left:20px;\"\u003e\n    \u003cli\u003e\n\u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/cricket-bat-care\" style=\"color:#FF6B5E;\"\u003eBat oil, grips and toe guards\u003c\/a\u003e to protect your investment\u003c\/li\u003e\n    \u003cli\u003e\n\u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/batting-pads\" style=\"color:#FF6B5E;\"\u003eBatting pads\u003c\/a\u003e and \u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/batting-gloves\" style=\"color:#FF6B5E;\"\u003ebatting gloves\u003c\/a\u003e\n\u003c\/li\u003e\n    \u003cli\u003e\n\u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/cricket-helmets\" style=\"color:#FF6B5E;\"\u003eCricket helmets\u003c\/a\u003e for full protection at the crease\u003c\/li\u003e\n    \u003cli\u003e\n\u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/cricket-kitbags\" style=\"color:#FF6B5E;\"\u003eKit bags\u003c\/a\u003e to carry it all\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003c!-- PREP \/ EDUCATION --\u003e\n  \u003ch2 style=\"font-size:26px;margin:36px 0 10px;\"\u003eBefore your first match\u003c\/h2\u003e\n  \u003cp\u003eLike any \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Cricket_bat\" rel=\"noopener\" target=\"_blank\" style=\"color:#FF6B5E;\"\u003ecricket bat\u003c\/a\u003e made of English willow, the Novium Pro needs to be prepared before it faces a hard leather ball. Have it knocked in with a proper bat mallet and let it settle gradually through net sessions with older balls. Avoid new, hard balls until the face is fully prepared. Questions? Ask us and we will talk you through it.\u003c\/p\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003ch2 style=\"font-size:26px;margin:36px 0 10px;\"\u003eFrequently asked questions\u003c\/h2\u003e\n\n  \u003ch3 style=\"font-size:19px;margin:18px 0 4px;\"\u003eWhat is the EM Novium Pro best suited for?\u003c\/h3\u003e\n  \u003cp style=\"margin:0;\"\u003eIt is designed for T20 and aggressive stroke play, with large edges, a full profile and no concavity for maximum power.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:19px;margin:18px 0 4px;\"\u003eWhat size is this bat?\u003c\/h3\u003e\n  \u003cp style=\"margin:0;\"\u003eThis listing is Size SH (Short Handle), the standard adult size.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:19px;margin:18px 0 4px;\"\u003eDoes it come with a cover?\u003c\/h3\u003e\n  \u003cp style=\"margin:0;\"\u003eYes. It ships with a full-length padded bat cover and an adjustable shoulder strap.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:19px;margin:18px 0 4px;\"\u003eCan I see the exact bat before I buy?\u003c\/h3\u003e\n  \u003cp style=\"margin:0;\"\u003eEvery English willow bat is unique. Contact BB International on WhatsApp or Phone - 020 3051 9281 and we will share photos of the grains and details of the exact bat we have in stock.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:19px;margin:18px 0 4px;\"\u003eIs the bat ready to use out of the box?\u003c\/h3\u003e\n  \u003cp style=\"margin:0;\"\u003eEnglish willow bats should be knocked in before match use. See the guide above, or ask us for help.\u003c\/p\u003e\n\n  \u003c!-- SPECS --\u003e\n  \u003ch2 style=\"font-size:26px;margin:36px 0 10px;\"\u003eProduct details\u003c\/h2\u003e\n  \u003cul style=\"padding-left:20px;\"\u003e\n    \u003cli\u003eBrand: EM\u003c\/li\u003e\n    \u003cli\u003eModel: Novium Pro\u003c\/li\u003e\n    \u003cli\u003eWillow: English willow\u003c\/li\u003e\n    \u003cli\u003eSize: SH (Short Handle, adult)\u003c\/li\u003e\n    \u003cli\u003eProfile: Full profile (Shubman Gil profile), no concavity, mid-low middle, massive edges\u003c\/li\u003e\n    \u003cli\u003eFormat: Built for T20 and power hitting\u003c\/li\u003e\n    \u003cli\u003eIncludes: Full-length padded bat cover, adjustable shoulder strap\u003c\/li\u003e\n   \n  \u003c\/ul\u003e\n\n  \u003cp style=\"font-size:14px;color:#B8C7BF;margin-top:28px;\"\u003eLooking for more power? Explore all \u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/em-cricket-bats\" style=\"color:#FF6B5E;\"\u003eEM cricket bats\u003c\/a\u003e or the \u003ca href=\"[BB-INTERNATIONAL-URL]\/collections\/cricket-bats\" style=\"color:#FF6B5E;\"\u003efull cricket bat collection\u003c\/a\u003e at BB International.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- END PASTE --\u003e\n\n\n","brand":"EM","offers":[{"title":"Novium Pro 1","offer_id":59810716287324,"sku":null,"price":235.0,"currency_code":"GBP","in_stock":true},{"title":"Novium Pro 2","offer_id":59810716320092,"sku":null,"price":235.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6396\/0156\/files\/NOVIUM1.1.png?v=1794212878","url":"https:\/\/bbcricketbats.com\/products\/novium-pro","provider":"BB International Cricket Bats","version":"1.0","type":"link"}