When you think of modern cricketing legends, few names stand out like AB de Villiers. Known across the world as “Mr 360”, he redefined how the game could be played. From lightning-fast reflexes and fearless creativity to sportsmanship and leadership, AB has inspired millions to see cricket differently.
Now, with his partnership with EM Cricket, that same innovation and passion can be felt in every swing of the ABD 360 Players Edition Cricket Bat.
The AB de Villiers Legacy
AB de Villiers is not just a player. He is an icon of modern cricket. Across all formats such as Tests, ODIs, and T20s, he showed what is possible when skill meets imagination. His ability to adapt to any format and play shots all around the wicket earned him the nickname “Mr 360”, and it is that spirit that has shaped this new range of bats.
Beyond the pitch, AB has dedicated himself to helping cricket grow in South Africa and across the world. His influence extends through mentoring young players, supporting charities, and giving back to the sport that shaped his life. The ABD 360 range celebrates this journey, reflecting not just the player, but the person, someone who plays with passion, humility, and precision.
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Photo Credit: EM Sports
Why AB de Villiers Chose EM
After years with major sponsors, AB wanted a partnership that matched his values and his current style of play. EM offered exactly that. Together, they have created a bat that mirrors AB’s approach to cricket. Technical excellence, elegant design, and power where it matters most.
The ABD 360 Players Edition combines modern design with AB’s input on balance, profile, and pickup. Each bat is handcrafted from Grade 1 English willow, with every cleft carefully selected to meet his expectations. This bat is made for players who want to play freely and confidently with the same fearless intent that AB brings to every match.
A Bat Designed for Every Format
AB’s game has always crossed formats. Whether he is crafting centuries in Test cricket, anchoring innings in ODIs, or entertaining crowds in T20 leagues, his consistency comes from adaptability. The ABD 360 Players Edition has been built in the same way.
It has a mid-profile sweet spot, thick but sleek edges, and a balanced spine. It delivers power for short formats and control for longer innings. It gives players the ability to drive, cut, or pull with confidence, just like AB himself.
Not Just Another Bat
This is not a standard release. It is a statement. The ABD 360 Players Edition represents AB de Villiers’ pursuit of excellence and the joy he brings to millions who follow his game. It stands for quality, innovation, and precision, designed by a player who continues to inspire the cricketing world.
Each bat is hand-finished, balanced by experts, and produced in limited numbers to preserve the craftsmanship and performance that make it special. Whether you are a professional player, a club cricketer, or a collector, this is a piece of cricketing history.
Final Thoughts
AB de Villiers has never been one to settle for ordinary, and neither should you. The ABD 360 Players Edition being offered by BB International and EM Cricket captures the creativity, passion, and skill that make AB one of the most respected names in the sport.
With millions of fans following his journey, AB continues to inspire a new generation to play with freedom and integrity. This bat is part of that legacy, created for players who share his spirit and determination.
Visit BB International Cricket Bats today to explore the ABD 360 Players Edition and experience what it means to play the game the AB de Villiers way.
