MIDS Cricket: 97 Years of Sialkot Excellence and the Legend IMAM 26 Legacy

MIDS Cricket: 97 Years of Sialkot Excellence and the Legend IMAM 26 Legacy

"Dream. Believe. Achieve."

In the heart of Sialkot, Pakistan - the undisputed world capital of cricket equipment manufacturing - one name has quietly shaped cricket history for nearly a century. M. Ilam Din & Sons, known globally as MIDS Cricket, has been crafting cricket bats since 1928, making it one of the oldest continuously operating cricket equipment manufacturers in the world. While younger brands capture headlines and flashier names dominate marketing campaigns, MIDS represents something increasingly rare in modern sport: unbroken tradition, generational expertise, and a century-long commitment to quality that transcends trends.

As MIDS approaches its centenary in 2028, the company stands at a fascinating inflection point - honoring its remarkable heritage while positioning itself for the future through strategic partnerships with international cricketers like Pakistan opener Imam-ul-Haq, whose signature Legend IMAM 26 bat represents MIDS cricket’s modern ambition wrapped in traditional craftsmanship.

This is the story of MIDS Cricket: where it came from, what it represents in Sialkot’s legendary bat-making tradition, and where it’s heading as cricket evolves into the middle of the 21st century.

The Foundation: 1928 and Sialkot’s Cricket Heritage

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Image Credit: MIDS Cricket

The Birth of M. Ilam Din & Sons

MIDS Cricket was founded in 1928 by M. Ilam Din in Sialkot, establishing what would become a multigenerational family enterprise dedicated to cricket equipment manufacturing. The late 1920s represented a golden age for cricket bat making in Sialkot - the city’s craftsmen had already established reputations for working with imported English willow, and the British colonial cricket infrastructure created steady demand for quality equipment.

M. Ilam Din entered this competitive landscape with a philosophy that still defines MIDS today: “Dream. Believe. Achieve.” These three words aren’t mere marketing - they reflect the founder’s belief that proper equipment enables cricketers to realize their potential, that quality craftsmanship matters beyond mere functionality, and that patient dedication to excellence yields lasting success.

The early years weren’t easy. Sialkot’s bat-making community was already established, with numerous workshops competing for business. MIDS differentiated itself through uncompromising attention to detail, willingness to experiment with techniques while respecting tradition, and the gradual accumulation of expertise that only decades of focused work can develop.

Sialkot: The World’s Cricket Manufacturing Capital

To understand MIDS Cricket, one must understand Sialkot. This Pakistani city produces an estimated 70-80% of the world’s cricket equipment - a concentration of expertise unmatched anywhere else globally. The question isn’t where cricket bats are made; it’s which Sialkot workshop crafted them.

Sialkot’s cricket manufacturing dominance stems from several factors:

Historical Legacy: British colonial cricket created demand for equipment, and Sialkot’s craftsmen rose to meet it. Skills passed down through generations created concentrated expertise.

Artisanal Tradition: Sialkot bat makers work from intuition and experience as much as formulas. This human touch enables adaptation to each willow cleft’s unique characteristics - mass production cannot replicate this.

Family Knowledge: Many Sialkot workshops, including MIDS, span multiple generations. Children learn bat making from parents who learned from grandparents. This accumulated wisdom manifests in subtle decisions - pressing firmness, grain assessment, shaping nuances - that separate excellent bats from mediocre ones.

Community of Excellence: When every workshop competes on quality rather than just price, standards rise across the entire community. Sialkot’s concentration of expertise creates environment where innovation spreads quickly and quality benchmarks continuously increase.

MIDS Cricket has been integral to this community for 97 years - both benefiting from Sialkot’s collective expertise and contributing to it through nearly a century of continuous manufacturing.

The MIDS Philosophy: “Dream. Believe. Achieve”

What Sets MIDS Apart

In a Sialkot landscape featuring dozens of cricket bat manufacturers, MIDS has carved distinctive identity through several defining characteristics:

Century-Long Expertise: MIDS’ 97-year history isn’t just longevity - it represents accumulated knowledge impossible to accelerate. The company has witnessed cricket’s evolution from rudimentary wooden implements to today’s precisely engineered performance machines, adapting continuously while maintaining core quality principles.

Hand-Crafted Excellence: Despite modern tools, MIDS maintains hand-finishing traditions. Each bat receives individual attention through the manufacturing process - from cleft selection through pressing, shaping, sanding, handle fitting, oiling, and finishing. This artisanal approach ensures no two MIDS bats are identical; each reflects the unique English willow it’s crafted from and the craftsman’s expert assessment of how to optimize that particular piece of wood.

Quality Over Quantity: MIDS has consciously chosen not to pursue mass production. While some manufacturers chase volume, MIDS focuses on ensuring each bat meets exacting standards. This philosophy limits production scale but guarantees consistency and quality that mass manufacturing cannot match.

Innovation Within Tradition: MIDS respects traditional Sialkot techniques while embracing beneficial innovations. The company doesn’t chase every trend, but thoughtfully incorporates advances that genuinely improve performance - computer-aided design for profile optimization, modern pressing techniques for durability, advanced handle materials for shock absorption - all while maintaining hand-crafted soul.

Strategic Partnerships: MIDS doesn’t merely sponsor cricketers; the company develops genuine partnerships where professional feedback directly influences bat design and manufacturing. The Legend IMAM 26 collaboration with Pakistan opener Imam-ul-Haq exemplifies this approach - a signature model reflecting actual professional specifications rather than just celebrity branding.

The MIDS Manufacturing Process

MIDS cricket bats begin with carefully selected English willow (Salix Alba Caerulea) sourced from trusted suppliers. The company’s century of experience enables expert assessment of each cleft’s grain structure, weight, moisture content, and performance potential.

Pressing Philosophy: MIDS views pressing as fine art - balancing firming willow for strength while leaving it soft enough for optimal performance. Too hard, and the bat loses responsiveness; too soft, and durability suffers. MIDS craftsmen make these critical decisions based on each cleft’s unique characteristics rather than rigid formulas.

Grading Flexibility: While respecting grade standards, MIDS recognizes that bats with slight cosmetic blemishes sometimes offer exceptional performance. The company recommends customers focus on pickup and response rather than just grain appearance - a philosophy born from decades of understanding that the finest-looking bat isn’t always the best-performing one.

Hand-Finishing Excellence: Time-consuming hand-sanding transforms rough products into naturally smooth cricket bats passing strict quality control checklists. This labor-intensive process represents MIDS’ commitment to quality over efficiency.

Handle Technology: MIDS utilizes high-quality cane handles with specialized multi-way cork insertion for enhanced flexibility and shock absorption. The supreme grip and overall bat control this provides distinguishes MIDS bats in feel and feedback.

Pre-Preparation: Many MIDS bats come pre-knocked with thousands of machine knocks and fitted with toe guards - ready to use immediately rather than requiring weeks of preparation. This “buy and play” philosophy makes premium English willow accessible to players who lack time or knowledge for extensive knocking in.

Warranty Commitment: MIDS backs its craftsmanship with lifetime handle warranties and substantial coverage against manufacturing defects - confidence born from quality that stands behind its products.

The Imam-ul-Haq Partnership: Legend IMAM 26

Image Credit: AFP via NDTV Sports

 

The Cricket Star

Imam-ul-Haq represents everything MIDS Cricket values: technical excellence, dedication, and achievement through hard work rather than just natural talent. Born December 22, 1995, in Lahore, Imam is the nephew of legendary Pakistani batsman Inzamam-ul-Haq, but he’s carved his own identity through remarkable performances rather than trading on family connections.

Career Highlights:

  • ODI debut century against Sri Lanka (2017) - only the 13th player ever to score a hundred on ODI debut

  • Four centuries in his first nine ODIs - extraordinary strike rate

  • Test debut century in both innings against Australia (2022) - becoming the tenth Pakistani to achieve this feat

  • Consistent top-10 ICC rankings for ODI batsmen

  • Over 3,150 ODI runs at an average of 47+

  • Known for prolific scoring off his hips and emphatic drives

  • Currently playing county cricket for Yorkshire (2025)

Imam-ul-Haq’s career hasn’t been without challenges - including dealing with nepotism accusations, form slumps, and unfortunate run-outs (inherited from uncle Inzamam’s similar struggles). But his resilience and continued performance at international level validate his place in Pakistan cricket.

The Partnership: More Than Sponsorship

The MIDS-Imam partnership transcends typical celebrity endorsement. Imam-ul-Haq actively uses MIDS cricket bats in international competition, with the Legend IMAM 26 representing his actual specifications rather than just branded equipment.

The collaboration benefits both parties:

For MIDS: Association with a current top-10 ICC-ranked batsman provides credibility and visibility. When Imam scores centuries for Pakistan with a MIDS bat, it’s authentic endorsement - professional validation that no marketing campaign can replicate.

For Imam: MIDS provides equipment precisely tailored to his technical requirements, backed by century-long expertise. The partnership ensures Imam has access to Sialkot’s finest craftsmanship optimized for his playing style.

For Cricket: The partnership demonstrates how heritage brands and modern professionals can collaborate authentically - preserving traditional craftsmanship while meeting contemporary performance standards.

In-Depth Review: The MIDS Cricket Bat Collection

BB International Cricket Bats offers three carefully selected MIDS cricket bats representing the brand’s range from professional flagship to competitive club cricket options. Each bat embodies MIDS’ 97-year heritage while delivering performance suited to modern cricket.

1. Legend IMAM 26 (£450) - The Flagship Professional

 

Specifications:

  • Grade: Top-grade English willow with 9-12 straight grains

  • Weight Range: Typically 2lbs 8oz to 2lbs 11oz (custom weights available)

  • Profile: Mid-blade sweet spot, balanced edges, classical design

  • Handle: High-quality cane with 3-way cork insertion

  • Preparation: Pre-knocked with 10,000 machine knocks, toe guard fitted

  • Warranty: Lifetime handle warranty, 90 days manufacturing defect coverage

Design Philosophy

The Legend IMAM 26 isn’t just a cricket bat - it’s MIDS pouring nearly a century of expertise into equipment reflecting Imam-ul-Haq’s professional specifications. The “26” likely references Imam’s jersey number or specific model designation, but the significance lies in what this bat represents: MIDS’ flagship statement that heritage craftsmanship can compete with any modern manufacturer.

Performance Characteristics

Sweet Spot Positioning: The mid-blade sweet spot reflects Imam’s playing style - an opener who plays both defensively and attacking cricket requires versatility. This positioning enables confident forward defense while optimizing driving shots that are Imam’s trademark.

Balance and Pickup: Despite potentially heavier dead weight, the Legend IMAM 26 feels lighter in hands due to expert balance distribution. The weight concentrates where it matters - in the hitting zone - while handle and lower blade remain relatively lighter, creating pickup that belies actual weight.

Edge Profile: Substantial but not excessive edges (estimated 35-40mm) provide power for boundary hitting without sacrificing control necessary for technical stroke play. This represents MIDS’ philosophy: power with control rather than power at control’s expense.

Grain Quality: The 9-12 straight grain specification indicates premium English willow selection. MIDS’ century of experience enables grain assessment that identifies not just visually appealing clefts but ones offering optimal performance. Some top-performing bats feature slight cosmetic imperfections - MIDS prioritizes response over appearance when necessary.

Handle Technology: The high-quality cane handle with specialized 3-way cork insertion provides enhanced flexibility and shock absorption. This reduces hand fatigue during long innings - crucial for openers like Imam who must bat extended periods.

Pre-Preparation Advantage: The 10,000 pre-knock process represents significant value addition. Most premium English willow bats require weeks of careful knocking in before match use. MIDS removes this barrier - the Legend IMAM 26 arrives ready for nets and matches, though additional personalized knocking in remains beneficial.

Warranty Confidence: Lifetime handle warranty and 90-day manufacturing defect coverage demonstrate MIDS’ confidence in craftsmanship. Few manufacturers offer such comprehensive warranty - MIDS can because their quality justifies this commitment.

Who Should Buy the Legend IMAM 26?

Ideal For:

  • Competitive club cricketers and aspiring professionals

  • Technical players who value feel and feedback alongside power

  • Openers and top-order batsmen playing extended innings

  • Players who appreciate heritage brands with proven professional credentials

  • Cricketers seeking equipment actually used by international players rather than just branded merchandise

Playing Style Match:

  • Classical technique emphasizing drives and on-side play

  • All-format cricketers needing versatility across match situations

  • Players prioritizing timing and placement alongside boundary hitting

  • Batsmen who value balanced equipment over extreme specifications

Value Assessment

At £450, the Legend IMAM 26 occupies the premium segment but offers exceptional value considering:

  • Genuine professional specifications used by top-10 ICC-ranked batsman

  • 97 years of accumulated MIDS expertise in every bat

  • Top-grade English willow with careful grain selection

  • Pre-knocked and ready-to-use convenience

  • Comprehensive warranty coverage

  • Association with heritage brand’s flagship model

Compared to similar professional-grade offerings from other manufacturers (often £500-750+), the Legend IMAM 26 delivers comparable or superior quality at competitive pricing - MIDS’ manufacturing efficiency and focus on value over premium pricing works in customers’ favor.

For serious cricketers seeking professional-grade equipment from a heritage manufacturer with genuine international credentials, the Legend IMAM 26 represents intelligent investment in quality that performs and endures.


2. Big Boss Players Edition (£265) - Competitive Performance

 

Specifications:

  • Grade: Grade 1/Grade 2 English willow

  • Weight Range: Typically 2lbs 9oz to 2lbs 12oz

  • Profile: Power-focused with substantial edges and pronounced spine

  • Handle: Quality cane construction

  • Preparation: Factory-prepared for immediate use

  • Target: Club cricketers and competitive players

Design Philosophy

The Big Boss Players Edition represents MIDS’ answer to modern cricket’s power demands. The “Big Boss” designation reflects aggressive profile optimized for boundary hitting - thick edges, substantial spine, and specifications designed to maximize power generation from good contact.

This bat demonstrates MIDS’ understanding that not every cricketer plays like Imam-ul-Haq. Some players prioritize explosive six-hitting and boundary clearing over classical technique. The Big Boss Players Edition serves these aggressive batsmen with equipment matched to their requirements.

Performance Characteristics

Power Optimization: The Big Boss lives up to its name. Thick edges (estimated 38-42mm) and pronounced spine (likely 65-68mm) concentrate mass in the hitting zone. This creates cricket bat profiles increasingly popular in T20 and limited-overs cricket—equipment that punishes bowling mistakes and enables clearing boundaries even on imperfect contact.

Sweet Spot: Positioned lower in the blade (low-mid placement), optimizing horizontal bat shots like cuts, pulls, and hooks that dominate modern cricket. This positioning suits back-foot players and those who favor cross-batted shots over classical drives.

Weight Distribution: Heavier weight range (2lbs 9oz to 2lbs 12oz) suits strong players who can handle substantial bats. The mass translates directly into power generation - assuming the player possesses technique and strength to control it effectively.

Grade Flexibility: Using Grade 1 or Grade 2 English willow rather than exclusively top grade enables competitive pricing without compromising essential performance. Grade 2 willow with slight cosmetic imperfections often performs excellently - MIDS’ expertise ensures even “lower” grades meet quality standards.

Aggressive Aesthetics: The Big Boss looks powerful. Bold graphics, distinctive styling, and profile that announces aggressive intent make this bat visually striking alongside performance capabilities.

Who Should Buy the Big Boss Players Edition?

Ideal For:

  • Power hitters and aggressive batsmen

  • T20 specialists and limited-overs players

  • Back-foot dominant players favoring horizontal bat shots

  • Club cricketers wanting professional specifications at competitive pricing

  • Players seeking boundary-hitting optimization over versatility

Playing Style Match:

  • Aggressive stroke play prioritizing six-hitting

  • Modern improvisational batting

  • Short-format specialists

  • Players with strength to control heavier bats effectively

Value Assessment

At £265, the Big Boss Players Edition offers remarkable value:

  • Power-focused specifications typically costing £350+ from other manufacturers

  • Genuine English willow (not Kashmir willow)

  • MIDS quality control and craftsmanship

  • Ready-to-use convenience

  • Professional-grade performance at club-affordable pricing

The Big Boss represents MIDS’ value proposition at its finest - delivering quality and performance that punches well above its price point. For club cricketers wanting equipment optimized for modern aggressive cricket without excessive investment, few options match the Big Boss’s combination of power specifications and accessible pricing.


3. MIDS Professional Grade Options (Various Prices)

Beyond the Legend IMAM 26 and Big Boss Players Edition available through BB International Cricket Bats, MIDS produces comprehensive range spanning entry-level to ultra-premium offerings:

Entry Level (£100-200): Grade 2/3 English willow providing genuine quality at accessible prices. Perfect for developing players, juniors, and those wanting English willow without premium investment.

Mid-Range (£200-350): Grade 1 English willow with proven profiles and professional craftsmanship. The value sweet spot where quality and price optimize—most club cricketers find ideal equipment in this range.

Premium (£350-600): Top-grade English willow, flagship models, and professional specifications. These bats represent MIDS’ finest work, competing with any manufacturer regardless of price.

Custom Options: MIDS offers customization services enabling precise specification matching—handle type, weight, balance point, profile design, aesthetic elements. This artisanal approach leverages MIDS’ hand-crafted methodology for ultimate personalization.

The comprehensive range ensures MIDS serves cricketers across all levels—from beginners seeking first English willow bats through professionals demanding world-class equipment.

MIDS in Pakistani Cricket Heritage

The Sialkot Tradition

MIDS Cricket sits at the heart of Pakistan’s cricket manufacturing legacy. While younger brands like CA Cricket (founded 1958) and MB Malik (founded 1960) often receive more marketing attention, MIDS’ 1928 founding predates them by decades. This seniority matters - MIDS witnessed and contributed to Sialkot’s evolution from colonial-era workshop cluster to global cricket manufacturing capital.

The relationships MIDS has developed over 97 years - with English willow suppliers, professional cricketers, distribution networks, and the broader Sialkot bat-making community - represent invaluable assets no new entrant can replicate quickly.

Pakistani Cricket’s International Rise

MIDS’ growth parallels Pakistani cricket’s international emergence. When Pakistan gained Test status in 1952, MIDS was already 24 years old, supplying equipment to Pakistani cricketers competing regionally. As Pakistan produced legends - Hanif Mohammad, Imran Khan, Wasim Akram, Inzamam-ul-Haq - MIDS equipment accompanied Pakistani cricket’s rise to world-class status.

While MIDS hasn’t always been the most visible brand (larger manufacturers secured major sponsorships), the company’s equipment has been in Pakistani cricketers’ hands throughout this journey. The Imam-ul-Haq partnership represents MIDS finally receiving recognition matching its long-standing contribution to Pakistani cricket.

The Next Generation

Imam-ul-Haq, nephew of legendary Inzamam-ul-Haq, represents Pakistani cricket’s generational continuity. His partnership with MIDS - a company spanning four generations itself - symbolizes this beautifully. Both cricketer and manufacturer honor tradition while embracing modernity, respect heritage while pursuing innovation, and demonstrate that longevity and relevance aren’t mutually exclusive.

The Future of MIDS Cricket

Approaching the Centenary

As MIDS approaches its 100th anniversary in 2028, the company stands at a pivotal moment. The cricket equipment market has changed dramatically - direct-to-consumer sales, social media marketing, influencer partnerships, and global distribution networks have disrupted traditional business models.

MIDS faces crucial decisions:

Heritage vs. Modernization: How does a 97-year-old company honor tradition while appealing to generation Z cricketers who’ve never known cricket without T20? How does hand-crafted artisanal quality compete against mass-produced efficiency?

Sialkot Identity: Does MIDS emphasize its Sialkot origins or seek broader “global brand” positioning? Pakistani manufacturing faces geopolitical challenges and perception issues in some markets - but Sialkot’s cricket credentials remain unmatched.

Professional Partnerships: The Imam-ul-Haq collaboration proves effective - but can MIDS secure additional high-profile partnerships to increase visibility? Competing against well-funded brands for sponsorship deals requires resources and strategy.

Digital Presence: MIDS’ traditional distribution model must evolve for e-commerce era. Online sales, social media engagement, and digital marketing require different skillsets than workshop manufacturing - but they’re increasingly essential.

Succession Planning: Is the next generation of MIDS leadership prepared to navigate modern cricket business while preserving the company’s essential character?

Reasons for Optimism

Despite challenges, several factors suggest MIDS Cricket’s future remains bright:

Quality Endures: In markets flooded with mediocre equipment, genuinely quality cricket bats always find appreciative customers. MIDS’ 97-year reputation for excellence provides foundation that marketing cannot replace.

Artisanal Renaissance: Global trends increasingly favor hand-crafted quality over mass production. Modern consumers - especially millennials and Gen Z - value authenticity, heritage, and craftsmanship. MIDS embodies all three.

Pakistani Cricket’s Global Profile: Pakistan produces world-class cricketers who capture international attention. As Pakistani players succeed, equipment from Pakistani manufacturers benefits from reflected glory. Imam-ul-Haq’s performances with MIDS bats provide invaluable marketing.

Sialkot’s Unmatched Expertise: No other location matches Sialkot’s concentration of cricket manufacturing knowledge. As cricket grows globally - particularly in USA, Canada, and non-traditional markets - Sialkot’s position strengthens. MIDS, as one of Sialkot’s oldest manufacturers, benefits from this.

Value Proposition: MIDS delivers quality that competes with premium brands at more accessible pricing. In price-conscious markets (increasingly, most markets), this value proposition attracts discerning customers.

Strategic Retail Partnerships: Collaborations with specialist retailers like BB International Cricket Bats provide MIDS with curated visibility in key markets. These partnerships connect MIDS’ manufacturing excellence with retail expertise and customer service - combining strengths.

Customization Capability: MIDS’ hand-crafted approach enables customization that mass manufacturers cannot match. As cricketers increasingly seek equipment tailored to individual specifications, MIDS’ artisanal methodology becomes competitive advantage rather than inefficiency.

The Centenary Vision

Looking toward 2028’s centenary, MIDS Cricket envisions:

Global Recognition: While respecting Sialkot heritage, MIDS seeks recognition as genuinely global brand trusted by cricketers worldwide - from Pakistan to UK to USA to Australia.

Professional Partnerships Expansion: Building on Imam-ul-Haq collaboration, MIDS aims to partner with additional international cricketers across formats and nations, providing equipment to diverse playing styles while gaining visibility.

Digital Presence Enhancement: Modernizing e-commerce, social media engagement, and digital marketing to reach younger cricketers where they consume content—without losing traditional values or compromising quality.

Sustainability Leadership: Emphasizing ethical English willow sourcing, sustainable manufacturing practices, and environmental responsibility - increasingly important to conscious consumers.

Youth Development Support: Partnering with grassroots cricket programs, academies, and development initiatives to ensure future generations of cricketers use quality equipment while building MIDS’ brand among tomorrow’s professionals.

Manufacturing Innovation: Continuing to adopt beneficial technologies and techniques while preserving hand-crafted essence. Computer-aided design, advanced materials, and modern quality control can coexist with artisanal craftsmanship.

Centenary Collection: A special limited-edition collection celebrating 100 years of MIDS excellence, featuring premium craftsmanship and commemorative designs honoring the company’s journey.

Why MIDS Matters: Beyond Business

MIDS Cricket represents more than a business - it embodies values increasingly rare in modern commerce:

Generational Commitment: Four generations of the founding family maintaining focus, quality, and values across economic upheavals, political changes, and market disruptions demonstrates commitment transcending quarterly profits.

Artisanal Pride: In an era of mass production and efficiency optimization, MIDS insists that hand-crafted quality matters, that individual attention improves products, and that preserving traditional techniques enriches rather than hinders modern manufacturing.

Patience and Longevity: Building reputation over 97 years rather than seeking viral fame exemplifies patience and long-term thinking that creates enduring success rather than fleeting popularity.

Authentic Partnerships: The Imam-ul-Haq collaboration represents genuine relationship where professional feedback influences manufacturing and cricket bat performance validates partnership - not just transactional sponsorship.

Accessible Excellence: MIDS proves that quality needn’t be exclusive, that premium craftsmanship can be competitively priced, and that democratizing access to excellence serves cricket better than artificial scarcity.

Heritage with Relevance: MIDS demonstrates that respecting tradition doesn’t mean rejecting progress, that honoring heritage and embracing innovation aren’t contradictory, and that longevity and modernity can coexist.

Conclusion: 97 Years and Counting

As cricket evolves through its latest revolution - franchise leagues, global expansion, format experimentation, technological integration - MIDS Cricket navigates change as it has for nearly a century: by maintaining quality, respecting tradition, embracing beneficial innovation, and trusting that excellence ultimately prevails.

The Legend IMAM 26 at £450, Big Boss Players Edition at £265, and MIDS’ comprehensive range represent 97 years of accumulated expertise translated into modern cricket equipment. These aren’t just cricket bats - they’re connections to Sialkot’s legendary craftsmanship, embodiments of MIDS’ “Dream. Believe. Achieve” philosophy, and tools enabling cricketers at every level to pursue their ambitions with confidence that their equipment won’t limit their potential.

For cricketers seeking equipment combining heritage authenticity, professional validation, and genuine quality at fair pricing, MIDS Cricket delivers. The company’s approaching centenary isn’t ending - it’s validation that quality, integrity, and commitment create success that endures across generations.

When you hold a MIDS cricket bat - whether the flagship Legend IMAM 26 or the value-focused Big Boss Players Edition - you’re holding 97 years of Sialkot tradition, four generations of family commitment, and the same quality that enables Imam-ul-Haq to compete at international cricket’s highest levels.

That’s the MIDS legacy. That’s why it matters. And that’s why, 97 years after M. Ilam Din founded a small workshop in Sialkot with a simple philosophy - Dream. Believe. Achieve - MIDS Cricket remains not just relevant but increasingly valuable in modern cricket’s complex landscape.

The next century begins now. For MIDS Cricket, for Sialkot’s legendary bat-making tradition, and for cricketers worldwide who trust their dreams to equipment crafted with care, expertise, and 97 years of uncompromising dedication to excellence.


Discover the MIDS Cricket legacy through the complete collection at BB International Cricket Bats—where 97 years of Sialkot expertise meets modern performance.

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